Westfield x OCD Studio | Social Ads | Self-shooting Director + Editor

A performance-focused social campaign supporting the launch of The Village, Westfield London’s new luxury health and wellness destination.

Shot across one production day, I directed, shot and edited six portrait-format films featuring on-site staff and brand spokespeople, crafting premium, platform-native content designed to generate FOMO, drive engagement and increase store visits.

Working lean without compromising production value, the campaign established a cohesive visual language across multiple retailers while maintaining distinct brand identity for each.