Department for Education | Get Into Teaching | Paid Social Ads Campaign | Director of Photography, Editor and Colourist

A social-first campaign for the Department for Education, created with M&C Saatchi & RoLo production company to inspire a new generation of teachers. The brief was to make teaching feel desirable to young people, so we built the visuals around bold, scroll-stopping transitions, compositing and VFX, with a diverse cast that reflects the classrooms of today.

As DP & Editor, I used a portion of my prep days to test iterations of the VFX and design lighting plans for each classroom. Natural light was key to the look: a 5K rigged outside the school location gave us believable daylight, with a soft 6x6 muslin frame shaping the interiors. Shot on Sony cameras with Cooke SP3s. We used pre-programmed overlays on set to ensure consistent branding and spacing for each video.

The social films ran alongside the campaign TVC and rolled out nationwide across digital and print billboards throughout the UK.