Imprevu | ‘Clash Society’
Imprevu | Clash Society FW25 | Social-First Content | Self-Shooter
Two collections for FW25
Belgium brand Imprevu were inspired by the 70s British social culture for their FW25 collection ‘Clash Society’. It’s a collection with attitude - bold and unapologetic.
Camera work to match.
In order to match the clients brief, I utilised a handheld camera and a strong front light to add energy and pop to the image. I leaned into the vertiginous energy of central London and Trafalgar Square to allow the camera to follow the talent in a half-photoshoot half-documentary style approach. This created a visual style that had approachable authenticity and commercial polish.